
Creative Direction, Brand Vision and Design Strategy
Richard Ostell works with companies to clarify their point of view, strengthen their offering and shape design driven solutions that are relevant and built for growth.
As a respected and collaborative leader he brings together creative direction, product design and brand development across fashion, accessories, home, and interiors.
Richard has worked with globally recognized brands in the United States, Europe and Asia and is known for bringing vision and execution together in ways that are creative and customer focused.
Expertise
Creative direction & brand vision: Defining and evolving brand identity across product, marketing, and experience.
Product design & development: Leading concept through execution across all categories.
Integrated campaign development: Translating brand vision into compelling, multi channel storytelling.
AI assisted creative direction & visualization: Rapidly developing and refining concepts into high quality, decision ready visuals.
Design circularity from concept through materials and manufacturing
Leadership & mentorship: Building, guiding and inspiring high performing creative teams.
Retail & experiential design: Shaping physical environments that express and elevate brands.
Creative strategy & consulting: Partnering with leadership to unlock growth, clarity and differentiation